Stibo Systems Rebrand

Founded in Denmark as a traditional printing house in 1794, Stibo Systems is now a global leader in Master Data Management solutions. The company's old image was dated and it needed a simple and striking brand system that solidified them as future leaders of the industry, but with a long and rich history.

Armchair began with the logo, basing it on a modern yet timeless typeface, Helvetica Neue Medium and casting it in deep tangerine, to set them apart from the very blue competition.

The design system is anchored on four diamonds that get to the heart of the company, to symbolize its ability to connect and visualize disparate data.

The diamond shapes can then expand and be used to construct illustrations that help communicate the business to Stibo Systems consumers.