Live Positively Collective Website
Social Branding agency BeDo came to us with a vision for Coca-Cola. Together we shaped and built the Live Positively Collective. It's a grass-roots forum for employees to share ideas — videos, photos, stories and artwork — on how to make a greater positive impact.
The strategy is inspired by art and design blogs, where Coca-Cola delegated content creation to its most creative employees. The site’s structure was designed to encourage browsing and keep users inspired and moving quickly through the content.
Instead of pages it uses filters, a button to take users to a random page, and a stream of posts that continue to load as users keep scrolling.