Global Brands Platform
Armchair built a powerful platform to populate and unify Coca-Cola's brand sites around the world. The concept was perfected on the flagship brand, but needed to be extended to the company’s other “billion-dollar” brands.
We built a system of modular pieces, that can be branded uniquely and evolve continually. As was the case with the Coke brand, content is emphasized by the design. A neutral backdrop and interface allows the brand's personality to come to the forefront.
For each brand this meant the use of a different color palette, style of typography, and imagery.
Each piece is self contained, responsively designed to work on any size device, and separated from the content it will contain.