Balance is an art and yoga studio founded to increase confidence and awareness in children. As the name implies the studio is all about finding the right mix of fitness creativity, community, and fun.
In designing the brand we looked to capture the spirit of the name and infuse it with levity and energy. We achieved this through the use of bold characters literally balanced on a fulcrum, embodying the word while creating a visual exclamation mark through the use of shape and space.
The logo lends itself to numerous uses, from apparel and equipment, to labels, to business cards and stationery.
Visit the Balance site.